HOCHLAND PROFESSIONAL.SOCIAL

A unique client with unique approach. Hochland Professional is for professionals. Chefs, confectioners, owners of restaurants, cafes and food court outlets. For this client, a social network was created with interesting content designed specifically for the target audience of the product.

>

At the time of the launch of social media channels and the preparation of the strategy and visuals, the brand was one of the first who wanted to talk with their target audience in their language, and provide the most specific content. For 2 years of work, there were 2 approaches to the idea and visual part of the accounts were introduced. The project was so unusual and successful, which allowed us to win several festival awards, increased the audience from zero to several thousand real subscribers, which was a great achievement and a great start in the Horeca social media market.

Six months later, we developed a new approach to strategy and visual design.
Replaced and added a few topics, attracted a new audience. The feed has become lighter
and cleaner, and the content is more useful and receptive.